# Price Structure

The price of every name built on the NNS protocol consists of the following components:

* Rewards to [NNS Resolvers](/rewards/nns-resolvers.md)
* Rewards to users who promote the TLD through [Referrals](/rewards/referrals.md)
* Protocol Fee
* Revenue for the owner of the TLD

Each TLD may differ in the exact percentage assigned to these elements. Specifically:

* **NNS Resolvers:** Typically ranges from 5-10%, but can go up to 75% for special TLDs (e.g., .⌐◨-◨)
* **Referrals:** Set at the discretion of the TLD owner
* **Protocol Fee:** Fixed at 5% for every TLD
* **TLD Owner:** Receives the remaining amount after subtracting the Protocol Fee, NNS Resolvers rewards, and Referrals rewards from the minting price. 

{% hint style="info" %}

#### A note regarding the Protocol Fee

NNS retains 5% of the minting price of every name as a protocol fee.

This fee goes directly to NNS Labs and is used to support the ongoing development and expansion of the protocol.
{% endhint %}


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